![]() The Longshot Film production studio uses horizontal parallax to present illustrations, achieving a spatial comic book. Parallax, on the other hand, was used as a way of animating the geometry, which retreats as the website moves, giving space to the texts. On the website of Okalpha - an animation studio - the designers used huge geometric elements in flashy colors. ![]() This is a very good trick if the designer opts for large graphic elements and expressive typography, as in the case of Greenhouse Agency, which supports brands with marketing and sales activities. Sometimes parallax is an effect that gently makes the website appear lighter. These tricks make the website appear very light, with a huge amount of space between the elements. In addition to the rotating bottle that accompanies us down the website, the designers also used parallax in the relationship of the typography to the background. Parallax has been used here in several ways. The Meadlight website is an enjoyable presentation of a honey drink. The typography is also interesting - large captions complement the product presentations, making it seem like a TV commercial. In this way, the user can familiarize themselves with the strengths of the presented product. It uses 3D models that appear, rotate, and respond to scrolling down the website. The website of Tag Heuer is a great example of the use of parallax for a multi-dimensional product presentation - unique watches. Designers and front-end developers also use parallaxes to demonstrate their level of expertise and rich imagination. ![]() For larger projects, subtle parallaxes are recommended to minimize the load on the website and not affect loading times. This is a great way to showcase an original landing page for a new product such as a new model of shoes, breakfast cereal, or a new car. Examples of parallax websitesĪs the success of the parallax effect depends on the loading time of the website, it’s recommended for smaller websites. At present, designers use parallax to achieve a variety of effects, such as enlarging or reducing components, fading in and out, or rotating 2D or 3D elements. The visual effect we’re able to achieve gives the impression of movement and depth as if there is space between the foreground and background. What is a parallax scrolling website?Ī typical website with a parallax effect is one in which the background of the website moves slower than the elements in the foreground. Through minor manipulation of graphic elements, the parallax effect can bring a design to life and draw the user into the stories presented on a given website. However, it was only in 2011 that it penetrated the Internet with the introduction of HTML5. The effect was first used in animations and video games such as Super Mario Bros. ![]() Parallax is firmly established on the Internet, attracting more and more designers, and is one of the web design trends. ![]()
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